by Ricardo d Argence

Some businesses are concerned that if they use subdomains they won't get the attention they deserve through the search engines, or that the site overall will not present the right look. Let's check the facts on subdomains.

Subdomains can be substitute or second tiers of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that subdomains don't start with the "www".

Subdomains have a good efficiency rating. Search engine spiders don't have a specific ranking system to tell the difference between a regular and a subdomain. If your site has the correct SEO keywords and is optimized, it doesn't matter if you have a subdomain or regular domain name.

We will act like there are a lot of categories on your site. Should you make a submission to a search engine, you might submit every subdomain in its unique category yet obtain a nice ranking nonetheless.

Search engines will view subdomains as a new site since it has its own index and home page. If you create subfolders, the search engine will not detect them, but instead read the parent folder as one set of site information.

Some are concerned that if the main domain is prohibited that their subdomain will be shut down as well. A banned main domain will have an effect on the subdomain. This usually happens when a domain is used for something other than its original intent, like putting adult material on a site when that purpose was not in the agreement.

Using a subdomain is not wrong. It is perfectly ok to make each subdomain into its own division. If the answer is no, obtain a main domain name and keep that as your official landing page.

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